Who wants to look back at their wedding photographs and see dull smiles? Tooth whitening is a quick and cheap way to dramatically improve your appearance and is the most popular cosmetic dental procedure (Mintel 2006). The law changed in the EU last 
October to stop the sale of high concentration gels that led to sensitive teeth and in unlicensed hands, damage to your enamel.
Now, as long as you visit a Dentist you will get a beautiful, safe and long-lasting white smile.
Lovestruck.com has spoken to award winning London Dentist practice Bow Lane Dental Group to find out your safe professional options for getting white teeth:
1. In-surgery whitening, also known as laser or power bleaching.
Here, more concentrated gels are applied directly to the teeth and accelerated with heat or light (laser/power). The latest power bleaching from Phillips is called Zoom. It involves placing the gel on the teeth and activating it with an LED light. The procedure usually take around 60 minutes. It still needs custom made trays to maximise the whitening and for maintenance. Bow Lane Dental has completed the most number of Zooms in the UK and Lovestruckers can get Zoomed for £399.
2. Tray based whitening.
The gel is placed in a custom made night-guard which is worn for a set period for 10-14 days. The latest gels only need to be worn for 30 minutes per day. We have teamed up with Colgate to offer their professional whitening to Lovestruckers for £99.
What about Toothpastes/mouthwashes?
Most whitening toothpastes do nothing. Some of those bought abroad can actually harm your teeth as they contain acids/abrasives that can cause permanent damage. The best you can achieve with whitening toothpastes is they can help stains from forming. We advise their use after you have had your teeth whitened.
When will I see results?
With the surgery whitening you will see the final result on the day. If you are using the trays it will take 3 days to start to notice your teeth become lighter. The full effect takes 14 days to get the best result. Your results will depend on many factors such as whether you smoke. Teeth are similar to skin tone. Some people go a golden brown in one hour in the sun, others spend days and only end up red and blotchy!
What if I experience gum discomfort or tooth sensitivity?
Some people may experience tooth sensitivity or gum discomfort when using whitening products but this is only temporary and NOT harmful. If significant discomfort or sensitivity does develop, try reducing your application to once per day or even skipping a day and extend the total number of days of your whitening. You can use a sensitive toothpaste for 20 minutes in your trays (after removing the whitening gel) to help reduce this.
Will whitening affect my crowns, veneers, fillings or any other dental work?
Whitening gel will ONLY whiten natural teeth; it will not whiten caps, crowns, veneers, fillings or dentures. If you do have any dental concerns consult your dentist to determine if the tooth whitening is appropriate for you.
Why get my teeth whitening at the dentists?
To get the best results your dentist will need to examine your teeth to check you are suitable for whitening. They can also guide you in choosing the safest, most cost effective system to get that naturally white smile.
Worried about yellow teeth? All these Lovestruck offers are valid until 31st January!
Book a date with them on 020 7236 3600.
www.bowlanedental.com
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